Marketing Strategy for Start-ups

Are you affected by the floods in NSW? I'm situated on the Central Coast NSW which has been declared  in a state of disaster again! Courage to you. Thankfully I'm safe and dry, however a number of my colleagues have been flooded in and their homes damaged. Good news is Service NSW have opened up $1,000 grants to help people financially affected. However, it really doesn't go far whilst you're awaiting an insurance claim does it! Whilst you're paddling like a duck underwater...the last thing entrepreneurs might be thinking about is marketing! However, marketing is essential to be able to keep the cash flow coming in and scale your business.

Are you a helping professional providing hands on essential disability services? Are you busy in the field and need ideas how to attract more customers? Are you an NDIS participant feeling bombarded with a plethora of disability providers social posts? How do you know who to choose?

Marketing is simply communication about your unique product or services (skills and talents) available for purchase. There's so much information available about how to market your business. Where does a new business start? When I worked in corporate marketing in my first career, I learnt there are some basics for formulating a winning marketing strategy.

The first step is to develop a business plan. Then apply the marketing mix to your business goals and clearly identified services/products. The marketing mix involves four Ps: Product/service, Price, Place and Promotion. Many start up entrepreneurs tend to jump straight to the fourth P of promotion before drilling into the rest of the mix.  However, spending time to drill down and unpack your unique selling property (USP), define your geographic catchment area/s, and develop a pricing strategy is crucial before jumping into the fun part of promotion. 

As a result of applying the marketing mix, when I'm coaching start-up NDIS providers in clinical and marketing practices, they tell me that prospective clients then reach out to them!  Communicate what problem you empower clients to solve, what's unique about your ethical service/product, and how to book in is the key. Eliminate the need for cold calling or expensive advertising campaigns using the basic marketing principals. Ultimately it will increase your return on investment for your marketing dollar (ROI)!

If you'd like to learn more about the principles of developing a marketing strategy for your start-up NDIS provider business I'm hosting a beta Workshop in Western Sydney this month on 29 July 2022, 9 am-10.30 am. It is priced for start-ups for a limited time at only $100 and will be delivered face to face in a luxury venue. After the workshop it will then flow on to an optional professional networking seated lunch and mini expo for the disability field. Participants, carers, teachers, support coordinators are all invited to mingle with providers. It's a way to build relationships, share information and showcase your ethics and personality. It's also a fun way to connect as we love developing inclusive communities @ndis.network. 

What you will learn at the workshop:

• The marketing mix
• How to niche your services
• How to attract your ideal customer
• Style guide tips to make your brand pop
• How to develop a winning marketing strategy to apply to every promotion

What you won't get from this workshop:

• A social media campaign
• A marketing plan/schedule
• Graphic design

I'm really excited about this next NDIS Network event day on 29 July 2022 as we will also be celebrating my fourth business birthday party @wholewarriorsolutions! Hope you can join the party! I started the @ndis.network brand to empower sole traders and other start-ups to find their tribe. Love to share this event with you if you're a person in the disability field or living with a disability. I've gone all out and booked the Triple Crown Ballroom at Rydges Parramatta. So I'd love it if you would invite a colleague and spread the word.

Come along and learn to develop a marketing strategy or review your existing one. Hope you can also stay for the lunch and mini expo. Learn more go to our website or SMS Workshop to 0401 503 477 or make a booking at www.wholewarriorsolutions.com.au. Ticket sales for the Sydney luncheon on Friday 29 July 2022 close Thursday 14 July 2022. 

Happy fourth birthday to Whole Warrior Solutions! The best present would be to hear how my business and community development project NDIS Network has helped you. Word of mouth really is the best advertising and I will unpack that at the workshop!

Tania 🥳
​[email protected]